Hi! I'm Erica.
I'm story-teller by nature, so let's start with one, shall we? When I was 14, I started an online music zine via AOL e-mail. After a year of interviewing bands, creating content, writing up interviews and promoting my zine in music chat rooms (#safety?) I had to call up an AOL representative to try and get whitelisted so I could send the zine to more than 1,000 people and not be marked as spam. They wouldn't let me get whitelisted until I could prove out a need for it. Why would I need to get whitelisted to e-mail up to 5,000 people? Would my zine even grow enough for that? What was my monthly new-subscriber rate? Man, the hoops I had to jump through just to promote terrible 2000s music.
I loved it. I had no idea I was already training myself for my future career.
Fast-forward to 2020. I've worked with major corporations that had millions of dollars to spend on campaigns, and I've freelanced with non-profits that had to stretch $200 for a month of ads. It's all exciting to me. I've been lucky enough to create content for social alongside some of the most talented creators out there. When I can create the imagery for a campaign, and then target/execute it, it's my bread and butter. From start to finish, I'm tracking that campaign like my life depended on it (my career kind of does). Every day, I'm humbled -- because the second I think I know everything about a social platform, it goes and changes its algorithm. And that's what makes me love working in digital marketing so much; I need to be kept on my toes, never bored. I am from New York, after all.
When I'm not working, I'm satisfying the music nerd in me by attending all shows possible. I also own a corgi, Biscuit, who I'm a little obsessed with. You can also find me trying out all the new food spots and actively avoiding the trailers for scary movies.