At Starbucks, I strategized how to market all At-Home-Coffee products; like k-cups, verismo machines and via refresher packets. The goal was to show how Starbucks products could be used at home in an inventive and fun way, eliciting the customer to feel so inspired by the coffee creation that they just had to try it themselves.
I leaned into Pinterest and worked with an agency called The Integer Group to create fun and seasonally relevant pins using our products.
The pins linked to our ecomm site where the customer could locate the product at a store near them or purchase it online. These organic pins went on to be the top performing organic pins for Starbucks; resulting in 28K+ saves per pin.