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When re-launching the Nordstrom Rack YouTube channel, it was important for us to establish ourselves as a leader in off price retail. In collaboration with our Art Director and head stylist, I concepted styling videos to coincide with the launch of new seasonal campaigns - these utilized the same models and fashion that would be featured in-store with signage, to help create cohesive brand messaging. These videos were well received on our channel; our most-engaged video had almost 1M views (927K).